Blog de carácter "absolutamente personal", así que lo que aquí publico no tiene que coincidir con la opinión de las empresas para las que trabajo o con las que colaboro

viernes, 5 de marzo de 2010

Mobile Cloud: The perfect storm?

If you are one of the tech lovers with a computer in your living room (to watch hilarious YouTube videos, TV shows that you missed, UK X Factor, listen to music on Spotify or iTunes, and also to look at your vacation pictures), another in the studio (for home accounting or when you work at home), the one in the office (with all of its filters, antivirus, and remote control), the netbook (for when you're on the road, because it’s lighter), the MP3 player (for when you go running or to the gym), an eReader (much easier on the eyes when you read the newspaper and books) and the smartphone (which you already pay more attention to than anything or anyone else in the world): in that case, then, you're in luck.

The industry (operators, manufacturers, and developers) are aware of some of your problems and want to help. First, let’s take a look at what needs they've identified:

Sharing files among devices:
You are going to work at home and you realize that the report you need is in a folder on the office computer. Or you’d like to take that brief that is waiting for your comments on your phone so that you can take a look at it on the way home on the metro. It would also be great to be able to copy what you have on the screen and paste it onto the mobile.

This is what Janko Mrsic-Flogel, Chief Executive Officer of Dynamical Systems Research Ltd told us, and although they don’t have the information on their website yet (, we already have services from other companies that cover part of these sharing needs (

Browsers and more browsers:
To make your life easier, browsers know a lot about you. They know your favourite websites (bookmarked URLs), the name that you use in the different Internet services, and even your passwords (username and password storage), the cookies with your preferences for the different pages (to know what you looked at last, what language you want, or what you have already visited).
This was part of what we got a glimpse of in the presentation by Misha Nossik, Executive Vice President & Chief Strategy Officer, SIMtone Corporation (

Applications and the desktop:
Imagine the following situation: “Whoa, I've got to go. And I was really focused writing those comments on the computer at home, so I’d like to continue a little longer on the way. What do I do? I could email it to myself and receive it on the mobile, but then I don’t have the application to open it....well, the first step, convert to a text file, but then I lose the format...arggh! I might as well continue later!!"

At this point, our technological lives are device-centric; this is demonstrated by the fact that it has been calculated that more than three million people every year run desperately to try to have their mobile phones repaired, and not to repair the device itself, but rather to recover the data that it contains. The answer to your problems is to retake your position at the centre of your relationship with technology, switch to an application-centric model; the data is in each application's cloud, which is associated with you as a user, and not with any device:

  • D2D (Device 2 Device Communication)

    • While just recently we started hearing about M2M as a paradigm of communication between machines - without human intervention - here is another offshoot: your devices are interconnected so that you always have everything available and synchronized. This category includes such “cool” services as: (
      • Music handover. So that when you arrive home and take off your headphones, you continue hearing what you were listening to, but now through your Home Cinema.
      • Or the copy-paste functions among all of the linked devices.
  • Cloud Device Concept.

    • At this point, it’s very difficult to compete with the user experience that each device offers in a  highly optimized way, but having a "virtualized" one has undeniable advantages (
      • Every time a new device comes into your life, you have to go through a tedious learning process: the interfaces, configuration screens, the way to load new functions, upgrades... And that is mainly because each one has its own operating system. Well now, it appears more possible that either the operating system will be the same on many of them, or will use them just to connect to your "device" (a virtual image that resides in some type of Cloud)
      • And this would avoid the frustration of losing data when you lose a device, because the data is "on the web"

All of this may seem like fiction to you, but these are the main lines that are hidden behind services such as
Terabox or Telefónica's infinite USB disk, the Vodafone 360, and their integration of social networks and mobile address books, Apple's MobileMe (synchronization between iPhones and Mac/PCs over the Internet). All of this falls under the heading of Mobile Computing (which allows the use of technology without a physical connection to any network), and we can add to it with the advances in Cloud Computing (to be able to use computing capabilities without worrying about infrastructure or software architecture). And in fact, we are not facing a "storm”; we are facing an entire revolution that could easily accelerate the capacities and functionality that you carry around in your pocket every day.

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